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eMarketing
eMarketing offers an easy way to conduct professional email marketing campaigns to promote and communicate with your target audiences. The module includes the ability to create HTML and text emails and deliver the emails while tracking clickthroughs.
eMarketing allows you to easily track whether your attendee generation campaigns are working and can offer new revenue opportunities through banner ad inclusion.

Virtual Tour: Watch the eMarketing Video

Who uses

Event professionals and professional organizers use eMarketing as a way to prospect, drive attendance and communicate with the various stakeholders of an event. Users of eMarketing find it to be a simple, straightforward way to conduct email marketing campaigns in an integrated environment.

When to use

eMarketing is typically used for promotional campaigns for attendee generation and for attendee communication. It works closely with eReg which also includes email capabilities that are focused on auto-generation of email-based invitations and confirmations.

    

What to love

Ability to create, send and manage new emails in text and/or HTML

Clone sent and archived emails for similar marketing within and across events

Create and upload new mailing lists or select from any number previously created

View who and how many recipients opened your email

View clickthrough reports and unique hits

View recipients who have clicked on links

Manage unsubscribes

      

How it’s priced

eMarketing module is available as part of the etouches Quad (event basics) package, which also offers eReg, eHome and eSurvey. Pricing is based on the number of overall registrants over a period of time, and includes activation, web-based live training, 24/7 technical support, and access to the client support

portal featuring live chat. You can create an unlimited number of email lists/recipients, marketing blasts and invitations. The Pro package includes the four modules of Quad. The Plus+ modules include individual add-on solutions that can be added to Quad or Pro.